Catalog Number : agn1453
Title : Digital Dog
Speaker : J. Tod Fetherling

Webplay Recording Date : 4-2-2008
Webplay Price : $ 225 for two weeks viewing

Webinar Presenter: J. Tod Fetherling, Scott Downs

Webinar Title: Digital Dog: 24 Online Hours in a Life of a Senior Healthcare Marketing Executive

Webinar Level:

Webinar Purpose:

In this program, participants will take a look at how the digital world is changing our daily routines. Participants will be shown how senior executives can leverage the Internet to stay ahead of their competitors and turn their community into a content force. Successful strategies will be discussed and explained including blogs, podcasts, CRM, revenue reconciliation, target marketing, online planning, mapping, directions, organizing news for executive team members, avatars, email strategies, keyword advertising, SEO, and many other new technologies. Successful examples will be demonstrated both inside and outside of the health care industry.

Webinar Objectives:

• Demonstrate ways how senior health care executives can leverage digital tools to stay ahead of their competitors and turn their communities into a content force.
• To relate branding, geo-spatial, transparency, networking, and CRM strategies to your daily activities.
• To relate non-health care examples to your situation in the hospital setting.

Webinar Topics:

Target Audience:  Hospital administration, Marketing/public relations, Web masters, Nurses and information technology.

Contact Hours:  This course has been approved for 2.4 Iowa Nursing Contact Hours. There is usually a reciprocal agreement between state associations to allow these to count for each state. If you have any questions, please ask your state association.